We understand that with the craziness of nowadays, it’s almost impossible to keep track of everything in our daily lives – I mean, we really do understand. The good news is we got your back, doing the homework for you and challenging the industry to do the same.
Our goal is to set you free from the vicious damage cycle – or “fake-good-looking hair” – so we want you to understand how does it happen. It seems like the cosmetic industry is still working on a 50s’ mindset where a better living was related to the use of those “amazing” new chemicals, while they kind of forgot to worry about the impacts on human health. We are still being bombarded daily by toxic chemicals from all sides, and we are not even aware of it.
On a haircare perspective, what happens is most of the shampoos available in the market out there are infested with sulfates – unnecessary and detergent chemicals – that are eliminating the healthy and good-for-you natural hair oil, water, and protein, causing a deep dryness and opacity. Because you see your hair becoming a little disaster, you feel like pouring a good amount of conditioner right away to cover that damage.
The bad news is many of the conditioners you are probably used to seeing and buying, are just a mix of silicons, wax, and petrol derivates (yes, PETROLEUM), working as makeup on your hair – hiding the damage and “faking looking good” – not to mention the health impacts. It does look like your hair is super shiny and hydrated when in fact this is just literally how it looks like. Those chemicals are just making your hair greasy and heavy, giving you many reasons to wash it again, since the only substances capable of removing that from your hair are the harsh sulfates. That’s how the cycle starts and never ends.
So to avoid that vicious cycle, we deeply encourage you to go for sulfate-free shampoos and silicone-free conditioners, to mention the least. What we recommend is that you would ideally check the whole ingredients list and stay away from other harmful, toxic and unnecessary chemicals from all beauty products you might need, but we will talk about that in a future post.